There are many multi-channel e-commerce platforms that you can use for your e-commerce business. However, the best platform will depend on your kind of business, the channels you are using and the number of orders that your business has to process for a given period.
In this article, we shall discuss the three best multi-channel e-commerce platforms that have the capacity to help you engage your customer’s as well as boost your sales.
Shopify is a multichannel e-commerce platform with some of the best retail capabilities. The platform charges a monthly fee that is pegged on the plan that you subscribe and the inherent features.
Shopify integrates with Amazon which is the largest marketplace. In fact, they’ve made it as easy as possible so that even if you are a novice, you only need to flip a few switches on your admin panel to get you going. You can easily create Amazon listing from your product catalog.
If you have clients on social media you need not worry, Shopify easily integrates with your social media platforms, websites, and even your Point of Sales (POS) system. Another advantage of using the Shopify platform is that it is scalable.
If for some reason you hesitate using Shopify, you can try out Bigcommerce. The platform enables you to list your products on various sales channels giving you diversity and the opportunity to increase your sales.
With BigCommerce you get 7 free templates, the ability to sell a broad range of physical and digital products, a comprehensive content management functionality, integration with the major payment Gateways including PayPal, advanced search engine optimization options, email marketing services, as well as the valuable product reviews functionality. And, you will also be able to sell on Facebook, Amazon, eBay, and Google Shopping.
Magento is another superb multi-channel e-commerce platform. The platform offers a wide range of features that enable the users to manage orders, pricing, as well as inventory across different channels. Magento also provides valuable reporting options and excellent prompt customer support.
On the downside, Magento requires a lot of customization that may need employing the services of a professional developer or an agency. Therefore, it is not ideal for the small businesses or startups on a small budget. Magento also integrates successfully with Amazon, eBay, and Rakuten.
The above multi-channel e-commerce platforms have valuable features that will bring out efficiency, diversification, improve customer experience, and increase your sales.