Since the past few years, e-commerce sales have increased immensely, and are suspected to reach four trillion by 2020. Consumers have great demands and they expect businesses to live up to their demands anywhere and everywhere. This is where multiple channels come in, with them companies can meet the demands of their customers at all times and this is one of the reasons why multi-channels are the future of e-commerce. Other reasons are as follows:
- More channels lead to more opportunities
Online presence is very important; therefore businesses should be able to connect with their customers online as well as offline so that it can increase their sales. Having multiple channels gives customers limitless options and it does not restrict their shopping experience in any way. Multi channel retailing gives customers a wide range of opportunities to choose from and increase the chances of a purchase being made.
- Multi channel price comparisons increase sales
The retail market is very competitive, therefore businesses have to adapt as any strategies as they can to stay above the competition present. Those companies who have various price comparisons are more likely to boost their sales and increase their profit margins. Nowadays consumers want to compare prices before making a purchase; therefore businesses need to make sure that is available for their customers.
- Multi channel retailing increases customer loyalty
Nowadays retailers are competing with each other to gain the attention of their customers. With the increased competition in the market is now harder to gain loyal customers. Retailers can only get loyal customers if they are constantly engaging with them and living up to their demands. Many firms have now started adapting various marketing strategies where they can consistently engage with their target audience and stay a step ahead of their customers.
- Multi channel offers more targeted marketing initiatives for retailers
Recently multi channel retailers have been able to use certain marketing strategies that target a specific audience. These targeted marketing strategies increase customer and retailer engagement and can also increase the sales and profit margins on one particular channel. These targeted strategies could include promotions that are only on one specific channel which are limited, so that customers are more likely to come and check out the store. This strategy would not only increase the sales but would also increase the incoming traffic.
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— eCommerceDigitalCMO (@eCommerceCMO) 24 de mayo de 2018