Integrate all your customer reviews
As you know, customers rely partly on their peers’ opinion before making purchase decisions. A customer will first go through the available information to know how you treat your customers before deciding to buy from you. In this essence, the ability to have centralized customer reviews accessible at all channels you are offering your products on can enhance your business success.
Whether a customer has purchased your product in your in-store or enterprise ecommerce, ensure that they leave feedback about their experience. Then, have a way of guaranteeing all customer reviews are uploaded in a central server system that integrates all your channels. By this, you will be improving your purchase conversion rates. This is because the potential customer will have an urge to enjoy a similar experience with their predecessors.