In past years, many would think multichannel retailing as just having an offline and online presence. But, this multichannel retailing definition has evolved into not only offline sales and a hosted store but to numerous marketplace channels.

Let’s have a look at different selling channels of multichannel retailing strategy. These are ways only to sell your physical products with benefits and drawbacks to each of the different ecommerce selling platform, marketplaces, and offline sales.

Ecommerce Platforms

Just like your retail shop, ecommerce platforms are used for purpose of online selling. You can think of it as online real estate where you have full control over look and feel of your business, take online orders, and can share stories through blogging. Being a store owner, you can create customer’s list for effective email marketing. Two types of ecommerce platforms are:

Hosted Ecommerce
Hosted ecommerce platforms are paid software subscription services to manage technical part of your online store. Such hosted ecommerce platforms are cloud based solutions and they allow user to access their store from web browser easily so they can design, launch and run it. Two very important hosted platforms are BigCommerce and Shopify.

Self-hosted Ecommerce
This way of multichannel selling requires store owner and his team to manage the technical side like server hosting and code of the website. To launch an ecommerce store on this platform, it is needed to have coding skills by you or your team. As a result, it gives you more customized store. Magento and WooCommerce are examples of such platform.

Marketplaces are online platforms that gives you details about third party sellers and its products. The marketplace basically handles the whole processing of the sales. They make money by charging for their services to third party sellers, and drive traffic to their site. Top marketplaces for online sellers and buyers are, eBay, Etsy, Rakuten, and Jet.

Offline Sales
Everyone is aware about rise in growth of online sales every year in US. But 90% of sales still occur via offline and in person, and only 10% sales are done via online.


In order to stay in this competitive digital world, ecommerce entrepreneurs need to invest on multichannel selling strategy. Since being on multichannel selling platforms, your products are seen by more people which results in greater revenue and more profits.